Legacy Shading Solutions
Brand Identity
Brand Identity
CLIENT
We were tasked with creating a brand concept that awakens a feeling of luxury, which leads customers to understand the brand's high-quality and intelligent design.
CHALANGE
WHAT WE DID
Check how blinds can be sophisticated and evoke a feeling of comfort and safety when Easy Busy Team is in charge of design!
- Developed a brand book with the main components of a branding identity: logo (wordmark and icon), font guidelines, color palette, typography, images, brand pattern, and business cards.
- Created animation for the logo icon with a component of storytelling.
- Researched and collected information on the target market to define our goal and mission.
- Created a customer persona for marketing direction.
- Established a stylistic color palette to communicate the right tone of voice and atmosphere.
- Prepared files and pictures for the web design.
WHY THE CLIENT IS HAPPY
We built strong brand equity to make consumer’s interaction with the brand as powerful and effective as possible.