FLOW, @flow.microdose
We were tasked with creating a brand concept that evokes creativity, growth, and productivity.
We were tasked with creating a brand concept that evokes creativity, growth, and productivity.
CLIENT
- Created a name and slogan that references an artistic flow state: FLOW. Go with flow!
- Designed 4 different blends’ names that reference their effect: Calm. Power. Aware. Explore.
- Developed a brand wordmark and a brand icon that shows a deep and structured way of thinking.
WHAT WE DID
- Designed packages (front and back labels) for 4 different blends.
- Established a color palette in earthy tones for packaging and blends to communicate the idea of natural ingredients.
- Established a brand pattern that symbolizes the brain convolutions of a person.
- We built strong brand equity to make consumers’ interaction with the brand as powerful and effective as possible.
WHY THE CLIENT IS HAPPY?