FLOW, @flow.microdose

We were tasked with creating a brand concept that evokes creativity, growth, and productivity.



CLIENT


  • Created a name and slogan that references an artistic flow state: FLOW. Go with flow!

  • Designed 4 different blends’ names that reference their effect: Calm. Power. Aware. Explore.

  • Developed a brand wordmark and a brand icon that shows a deep and structured way of thinking.
WHAT WE DID
  • Designed packages (front and back labels) for 4 different blends.

  • Established a color palette in earthy tones for packaging and blends to communicate the idea of natural ingredients.

  • Established a brand pattern that symbolizes the brain convolutions of a person.
  • We built strong brand equity to make consumers’ interaction with the brand as powerful and effective as possible.
WHY THE CLIENT IS HAPPY?
LET'S CREATE SOMETHING TOGETHER!